"Cash for Clunkers" GPS trade-in program

Competition is fierce this holiday season in the portable navigation device (PND) market, as evidenced by the top brands aggressively pricing their products. (See “Countdown to Black Friday: Best GPS deals.”) Beyond door-buster deals, TomTom is taking a new twist on gaining market share; it is offering to purchase an older unit from customers who buy a new one through tomtom.com. Think of it as a version of cash for clunkers. (This cash for gadgets campaign shouldn't be confused with the "cash for appliances" initiative.)

Once they place an order for a new TomTom, users can then use an estimator to determine the trade in value of their old unit, send it in, and in 7-14 days they will receive a rebate check. The TomTom iPhone app is not eligible for this program. read more HERE